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Terms of Service

Please read these terms carefully before using our services

Last updated: August 5, 2026

These Terms of Service ("Terms") govern your access to and use of BabyMilu products and services, including the BabyMilu plush device, mobile applications, websites, voice services (including character calls), and related software and content (collectively, the "Services"). The Services are provided by Good Humans Inc. ("BabyMilu," "we," "us," or "our").

By accessing or using the Services, you agree to be bound by these Terms. If you do not agree, do not use the Services.

1. Eligibility

The Services are intended for users 18 years of age or older. BabyMilu is not a children's toy and is not designed for use by minors. By using the Services, you represent and warrant that you are at least 18 years old.

2. Description of the Services

BabyMilu provides an interactive AI-powered companion experience that may include:

  • A physical plush device with embedded electronics and display
  • AI-generated voice and text interactions
  • Character-based conversational experiences
  • Mobile and web applications

The Services rely on artificial intelligence and are provided for entertainment, companionship, and creative purposes only.

3. No Professional Advice

BabyMilu does not provide medical, mental health, legal, or professional advice. Any responses or interactions generated by the Services are not a substitute for professional judgment or care. Do not rely on the Services for decisions involving health, safety, finances, or legal matters.

4. User Accounts and Responsibilities

You are responsible for:

  • Maintaining the confidentiality of your account credentials
  • All activity that occurs under your account
  • Ensuring that any information you provide is accurate and lawful

You agree not to:

  • Misuse the Services
  • Attempt to reverse engineer, tamper with, or bypass security measures
  • Use the Services for harassment, abuse, or unlawful activities

5. AI Behavior and Limitations

You acknowledge that:

  • AI responses may be inaccurate, incomplete, unexpected, or fictional
  • AI behavior is probabilistic and may change over time
  • Continuity, memory, or personality traits are not guaranteed

BabyMilu does not guarantee uninterrupted availability, character consistency, or data persistence.

6. Content and Intellectual Property

6.1 BabyMilu Content

All software, hardware designs, firmware, visual assets, text, audio, characters, and branding associated with BabyMilu are owned by or licensed to Good Humans Inc. and are protected by intellectual property laws.

You are granted a limited, non-exclusive, non-transferable, revocable license to use the Services for personal, non-commercial use.

6.2 User Content

You may provide inputs such as text, voice, images, or other materials ("User Content"). You retain ownership of your User Content. By using the Services, you grant BabyMilu a worldwide, royalty-free license to use, store, process, and display User Content solely to operate and improve the Services.

7. Character and Fandom Disclaimer

BabyMilu may offer character-inspired experiences requested by users. These experiences are fan-oriented, transformative, and fictional. BabyMilu is not affiliated with, endorsed by, or sponsored by any third-party rights holders unless explicitly stated.

8. Payments, Subscriptions, and Refunds

8.1 General

Certain Services require payment, including pre-orders for physical products and paid subscriptions.

  • Prices and billing terms are displayed at the time of purchase
  • Pre-orders may involve estimated shipping timelines
  • Refund and cancellation policies are disclosed at checkout or in official communications

We reserve the right to modify pricing or availability at any time. A price change affecting an existing subscription takes effect at the start of the next billing period, and we will give you notice and the opportunity to cancel before the new price is charged where required by law or by the rules of the app store you subscribed through.

8.2 Subscription plans

Milu Call is offered as an auto-renewing subscription in the following plans:

  • Milu Pass — billed weekly or monthly. Up to 5 minutes per scheduled call. If you miss a call, your character leaves you a message.
  • Milu Ultra — billed weekly or monthly. Up to 10 minutes per scheduled call. If you miss a call, your character leaves you a message and you can ask them to call you back.

The plan name, the length of the subscription, and the price per billing period are shown on the purchase screen before you confirm. Prices vary by country or region and by where you subscribe, and the amount shown at the point of purchase is the amount you will be charged.

8.3 Automatic renewal

Subscriptions renew automatically until cancelled. Unless you cancel, your subscription renews at the end of each billing period and your payment method is charged the then-current price for a further period of the same length.

For subscriptions purchased through the Apple App Store:

  • Payment is charged to your Apple Account when you confirm the purchase
  • Your Apple Account is charged for renewal within 24 hours before the end of the current period
  • Your subscription renews automatically unless auto-renew is turned off at least 24 hours before the end of the current period
  • You can manage your subscription and turn off auto-renew in your Apple Account settings after purchase

For subscriptions purchased through Google Play, the equivalent terms apply through your Google Play account settings. For subscriptions purchased on our website, renewal is charged to the payment method on file through our payment processor.

8.4 Free trials

We may offer a free trial to first-time subscribers. The length of the trial and the price that applies once it ends are shown before you confirm the purchase.

Unless you cancel at least 24 hours before the trial period ends, the trial converts automatically into a paid subscription and your payment method is charged at the price disclosed at purchase. Free trials are limited to one per user and may not be combined with other offers. Any unused portion of a free trial period is forfeited when you purchase a subscription.

8.5 Cancellation

You may cancel at any time. Cancel in the same place you subscribed. A subscription bought inside the app is billed and managed by the app store that sold it, and we cannot cancel it on your behalf.

Cancelling stops future renewals. Your subscription stays active and you keep access to paid features until the end of the billing period you have already paid for. Deleting the app does not cancel your subscription.

8.6 Refunds

Purchases made through the Apple App Store or Google Play are governed by that store's refund policy, and refund requests for those purchases must be made to Apple or Google — we cannot process them directly. For purchases made on our website, contact support@babymilu.com. Except where required by law, payments are non-refundable and partial billing periods are not refunded.

9. Hardware Disclaimer

The BabyMilu plush device:

  • Contains electronic components
  • Is not waterproof
  • Is not intended for children or pets

You agree to use the device as instructed. BabyMilu is not responsible for damage caused by misuse, modification, or improper handling.

10. Privacy

Your use of the Services is subject to our Privacy Policy, which explains how we collect, use, and protect your data. By using the Services, you consent to data practices described therein.

11. Service Availability and Changes

We may:

  • Update, modify, or discontinue parts of the Services
  • Add or remove features
  • Perform maintenance or upgrades

We are not liable for interruptions, delays, or loss of functionality.

12. Termination

We may suspend or terminate your access to the Services at any time if you violate these Terms or if continued operation becomes impractical or unlawful.

Upon termination, your right to use the Services will cease.

13. Disclaimers

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, BABYMILU DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

14. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, BABYMILU SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF DATA, PROFITS, OR EMOTIONAL DISTRESS, ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICES.

OUR TOTAL LIABILITY SHALL NOT EXCEED THE AMOUNT YOU PAID TO BABYMILU IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

15. Indemnification

You agree to indemnify and hold harmless BabyMilu and its officers, directors, employees, and partners from any claims arising out of your use of the Services or violation of these Terms.

16. Governing Law and Disputes

These Terms are governed by the laws of the State of California, without regard to conflict of law principles.

Any disputes shall be resolved exclusively in the state or federal courts located in California.

17. Changes to These Terms

We may update these Terms from time to time. Continued use of the Services after changes become effective constitutes acceptance of the updated Terms.