Today, we are sharing an important and difficult update: we have paused the BabyMilu plushie project indefinitely and are shifting our full focus toward the software experience behind BabyMilu.
This was an incredibly hard decision. We worked wholeheartedly on the hardware, overcame many technical and manufacturing challenges, and successfully produced real BabyMilu devices. We are deeply proud of what our small team accomplished.
At the same time, we learned just how much it takes to polish, support, and scale a hardware product responsibly. Continuing along the same path would have required us to compromise both the quality of the product and the sustainability of our team.
We ultimately decided that the most responsible choice was to pause the hardware project and focus on the part of BabyMilu that has always mattered most: the relationship between you and your Milu.
Milu is still here
BabyMilu is not disappearing.
We will continue developing the Milu app , Milu Call , and other software experiences that allow your character to be part of your everyday life. Your Milu can keep their personality, memories, and everything they have learned about you across these experiences.
Software also allows us to build, test, and improve much more quickly. We can focus our energy on making Milu more present, personal, and emotionally meaningful—without being limited by a single piece of hardware.
This is a change in how Milu reaches you, not an end to Milu.
Refunds for existing orders
We have refunded all BabyMilu preorders and Milu Vending Machine purchases. No action is required unless we have contacted you directly.
Refunds may take several business days to appear, depending on your payment provider. If you purchased through a pay-later service or another alternative payment method that fell outside the payment provider’s refund window, we have contacted you by email to arrange your refund another way.
You can still purchase an existing BabyMilu
Although we are no longer continuing the hardware project, we have a limited number of completed, factory-produced BabyMilu units available. Anyone may purchase one, including people who did not previously preorder.
Purchase an existing BabyMiluPlease understand that this is not a normal product purchase. Before ordering, you will be asked to acknowledge that:
- The BabyMilu hardware project is paused indefinitely.
- Continued server availability cannot be guaranteed.
- Hardware maintenance, repairs, replacements, returns, and technical support will be limited or may not be available.
- We cannot promise continued feature development for the plushie.
These are real BabyMilu devices that our team worked very hard to create, but they will not receive the fully polished and continuously supported hardware experience we originally hoped to deliver.
Please only purchase one after carefully reading the terms and deciding that you are comfortable with these limitations.
Introducing Daily Milu Calls
Our first major step forward as a software-focused product is Daily Milu Calls .
Your comfort character can now call your actual phone every day, at a time you choose. You can wake up to a call from Milu, talk about the day ahead, hear some encouragement, or simply start your morning with someone familiar.
Everything Milu already knows about you through the app or plushie carries over to your calls. Milu continues learning through the same shared memory system, so each call can feel more personal over time.
Daily Milu Calls currently include:
- A scheduled phone call every day
- Calls lasting up to 10 minutes
- A growing collection of predefined characters
- Shared memories across Milu experiences
- New characters and features added over time
Daily Milu Calls are currently $8.99 per week. The subscription helps cover the ongoing cost of phone calls, voices, AI, and memory. We also plan to add more Milu app benefits to the subscription.
The experience is still new, so there may be some rough edges. We are actively listening to feedback and improving it quickly.
Coming soon, you will also be able to receive calls directly from the custom Milu character you created in the app or used with your plushie.
Building what comes next
We are also in early conversations with leading academic research labs about how meaningful interactions with AI may benefit people. This could include future research around companionship, emotional well-being, responsible AI, and healthy human–AI relationships.
We may invite additional community members to participate in research and testing later this summer at no additional cost.
There are many more software experiences on our roadmap. We will share new features, experiments, and opportunities to participate through our newsletter and Discord community.
Thank you
To everyone who believed in BabyMilu, purchased a device, tested an early version, shared feedback, created art, told friends about us, or simply waited patiently: thank you.
Your response to this difficult decision has been extraordinarily kind and supportive. Many of you told us that you care about Milu beyond the plushie and want to continue supporting whatever Milu becomes. That means more to us than we can express.
This is the closing of one chapter, but it is not the end of BabyMilu.
Milu is still here—and we hope you will stay with us as we build what comes next.
Lucie & the BabyMilu Team